Client: Resound Radio
Completed: December 2019
Showcased Skill: Brand Design
As Visual Media Director at Cedarville University’s Resound Radio, I was asked to give the logo a refreshed look for the station’s 30th anniversary. I gave the station a complete visual rebrand, with a new logo to reflect the way students listen to music now – through earbuds as opposed to chunky headphones. The shape of the sound wave in the center alludes to the pillar in Cedarville University’s logo, as one of the core objectives of this rebrand was to identify Resound more closely with Cedarville. I met several times with the entire Resound leadership team to receive feedback and critique, and after creating several versions and fillable surveys, the brand was carefully crafted into this clean, modern look.
Since the employees of Resound are constantly changing as students graduate, I laid out an explicit brand standards guide to leave no room for confusion when it comes to utilizing the new brand. The guide covers the logo variations, brand colors, typography, logo misuse, supporting textures/backgrounds, and more. To show the team the new brand in use, I mocked up t-shirts, stickers, large vinyl wall hangings, coffee mugs, and an outdoor canopy tent for events.
Client: Sarnova, Inc.
Completed: September 2020
Showcased Skill: Large-Format Print Design
I was tasked with creating a 33” x 94” banner stand, which Bound Tree Medical now takes around the country as a part of their trade show setup. I utilized imagery from the 2019 Bound Tree master catalog, recreating and manipulating many aspects to ensure that the artwork would still be effective in such a large environment.
The bright red and blue overlay conveys a sense of emergency, while the three figures in the center portray Bound Tree’s focus of “serving those who serve others.” The banner stand printed beautifully without evidence of pixels. This also included preparing a clean and simple table skirt for the Bound Tree exhibit.
Client: Emergency Medical Products
Completed: July 2019
Showcased Skill: Marketing Campaign Design
TOCS, or the Tactical Occlusive Chest Seal, is an innovative wound sealing technology that has recently taken the EMS world by storm. When Emergency Medical Products opened a product line of TOCS that was vented for fluid drainage, I was asked to create a promotional email campaign. I aimed to set apart the vented TOCS in the minds of our vendors by using bold colors within the EMP brand and overly enlarged photography. I communicated the venting action of the seal with some subtly animated protruding arrows, which ultimately led the eye of the viewer down the page and to the call to action button: to try the product. Along with the email design, I also created digital web banners for both desktop and mobile to create a complete, cohesive visual product campaign.
Client: NearU Services
Completed: 2022-2025
Showcased Skill: Large-Format Print Design
This is a collection of just a few of my billboard designs created for a variety of HVAC and plumbing service clients, each tailored to reflect the unique voice and branding of the individual client. From bold, eye-catching visuals to concise messaging, each design was crafted to stand out in high-traffic areas and effectively communicate services to a wide audience.
Balancing strong brand presence with clear calls to action, the billboards were designed with strategic use of color, typography, and layout to ensure visibility and impact at a distance. This series highlights my ability to adapt design styles across a range of brands while maintaining a consistent level of clarity, professionalism, and visual appeal.
Client: The Coalition of Ohio Land Trusts (COLT)
Completed: December 2018
Showcased Skill: Brand Design
This visual brand was created for COLT, the Coalition of Ohio Land Trusts. I designed this logo and package as a part of an advanced graphic design course at Cedarville University. COLT, the client (for the collective class), came in to meet with us throughout the process. After extensive research into land trusts and the company’s values, and several rounds of revision and “narrowing down,” my logo was one of the final two out of the class which COLT chose.
To finish the brand’s identity, I designed a stationery system consisting of a letterhead, envelope, and business card. I then teamed up with half of the class to create a brand standards guide for my logo and stationery system. COLT has not yet changed their visual identity from their original look, but they now have a well-designed, viable option for the future.
Client: NearU Services
Completed: 2023-2024
Showcased Skills: Brochure Design/Print Design
This project is a multi-piece brochure series created to support both internal recruitment efforts and customer-facing service communication for home service companies. The series includes three unique trifold brochures, each designed to meet a specific need while maintaining visual consistency across the brands.
The first brochure was developed for corporate-level recruiting at NearU Services, with the goal of attracting top-tier talent by showcasing company culture, values, and career opportunities in a polished, approachable layout. It features clean typography, bold brand colors, and strategic use of imagery to convey a professional yet welcoming tone.
The second and third brochures focus on promoting preventative maintenance plans—one for HVAC systems and the other for generators. These are designed to clearly explain the benefits of ongoing service coverage, outline plan tiers, and build trust with potential customers. The layouts emphasize clarity and ease of reading, using icons, tables, and visual hierarchy to make technical information accessible and engaging.
Each brochure in the series reflects a thoughtful balance of form and function, ensuring the messaging is clear and visually compelling—whether the audience is a potential new hire or a homeowner looking for peace of mind.
Email Designs – Various
Completed: 2021-2022
Showcased Skill: Email Campaign Design
If you’re visiting my portfolio to check out my email design prowess, you’re in the right place! In my position on the Marketing Communications team at Sarnova, I designed up to five emails per week. An effective email design presents essential information “above the fold,” includes a clear call-to-action and gets right to the point.
While Emergency Medical Products has a clear-cut brand language (this is evident in my email designs), I've become proficient in quickly learning a company's brand and designing excellent emails within those standards that will drive engagement and revenue. I'm also well-versed in the design and marketing capabilities of Klaviyo, Act-On, and ServiceTitan, as I've been working within the applications daily for quite some time.
Cedarville University Senior Capstone
Completed: April 2019
Showcased Skill: Type Design
I have always been deeply passionate about helping those with disorders and disabilities. When it was time to complete my senior capstone project, I decided to use the opportunity to combine this passion with my longtime desire to create my own typeface. The brainchild of these ideas – Decode: a typeface designed for dyslexia.
As many as 43 million Americans have been diagnosed with dyslexia, and these are only the people who have been formally tested and identified. Typography is closely connected with dyslexia, and certain elements can really make or break the visual experience for someone with dyslexia. Through extensive primary and secondary research, I determined characteristics of existing typefaces that hindered or helped the dyslexic reader.
Dyslexia tends to flip, mirror, rotate, and swap letters in someone’s brain. With this in mind, I tailored my typeface to avoid doing these things. Decode features letters that are each distinct from each other, varying ascender and descender lengths, stroke weights that aren’t fully uniform, and more. To learn more about Decode, please contact me!
Cedarville University coursework
Completed: December 2019
Showcased Skill: UX/UI Design
To put into practice my knowledge of user experience design (UX), I created a mobile app to showcase my skills. I decided to create an fully functional prototype of an interface that would be useful on a daily basis to Cedarville University students. To start, I surveyed an array of Cedarville students to determine the scope of the project. From these results, I concluded that the app would include features such as meal menus, a crowd meter for each eating establishment, and a page where students can find a sub for their dining hall shift. The potential users wanted an app that would be reliable, helpful and navigable, with all their meal information in one place. After my research, my process included low-fidelity sketched wireframes, high-fidelity wireframes in Sketch, style tiles, and final comprehensives in InVision. The final product – CUeat.
Client: NearU Services
Completed: March 2025
Showcased Skills: Brand Design and Illustration
For 2nd Wind Heating & Air Conditioning, I led a brand refresh focused on modernizing their logo and optimizing its readability while preserving the approachable, community-focused essence of the company. The updated logo features cleaner lines, a simplified color palette, and improved scalability across print and digital platforms.
To bring an extra layer of personality to the brand, I also created a custom character: Breezy — a friendly cloud dressed as a 2nd Wind HVAC technician. Breezy serves as the company’s new mascot, designed to connect with customers in a memorable and light-hearted way while reinforcing the company’s role as a trusted expert in indoor comfort.
This project merges professional branding with playful storytelling, helping 2nd Wind stand out in a competitive market while staying true to their customer-first values.
Client: S&K Farm, LLC
Completed: December 2018
Showcased Skill: Brand Design
This brand was created for S&K Farm, a small family business which produces exclusively corn-fed beef and sells it locally out of Zeeland, Michigan. I met several times with my client and kept in contact with them throughout the design process to become familiar with their business values, get helpful feedback, and conduct several rounds of revisions of the logo.
I then worked with S&K Farm to create a visual identity package which conveys the family-oriented aspect of their business as well as the unmatched quality of their product. The package included a letterhead, envelope, and business card – all of which the company is planning to implement in the near future. The barn silhouette and its deep red color are a reference to the actual farm site where the cattle are kept. I used large, emboldened letters so as to make a strong first impression on the consumer, who is connecting S&K Farm with a visual brand for the first time. The cool blue horizontal blocks visually complement the logo, and allude to the family-friendly background of S&K Farm.
Client: Resound Radio
Completed: November 2019
Showcased Skill: Campaign Design
On November 30, 1938, a radio drama adaptation H.G. Wells’ novel “The War of the Worlds” broadcast on national radio. The “doomsday” nature of the broadcast caused a brief panic across the country, because without context, they were led to believe the world was being taken over by aliens. The Broadcasting and Digital Media students of Cedarville University performed and recorded this drama in front of a live audience. On November 30, 2019, it was broadcast on Resound Radio to our listeners and included live sound effects.
I created an awareness campaign for The War of the Worlds, including posters which were put up around campus and graphics which were posted on Resound’s social media. I implemented a warm color scheme to imitate many of the published The War of the Worlds book covers. A nostalgic 1950’s radio illustration draws the viewer’s eye to the bottom of the piece, which then leads them to the event information. In the background, there is an illustration of the alien takeover that doesn’t attract the viewer at first glance, but after a few seconds of meditation on the poster, surprises and intrigues them.
Client: NearU Services
Completed: April 2023
Showcased Skill: Brand Design
NearU Learning Academy is a professional development hub designed to upskill technicians in skilled trades including HVAC, plumbing, electrical, and generator systems. I led the visual identity for this initiative, crafting a bold, modern logo and full branding system that reflects the hands-on, technical nature of the work while remaining approachable and educational.
In addition to branding, I designed a digital interface mockup for the academy’s online learning platform, focusing on intuitive navigation and clear access to training modules and resources. To bring the brand into the real world, I also created spatial renderings for the NearU Learning Academy’s physical training space—an environment designed to be both functional and inspiring for hands-on learning.
This project showcases a multidisciplinary approach, combining identity design, user interface design, and environmental graphics to create a cohesive experience across digital and physical touchpoints.
Client: NearU Services
Completed: July 2023
Showcased Skills: T-Shirt Design and Illustration
This t-shirt design was created for Reel Trouble, a team participating in the annual Alice Kelly Ladies Only Billfish Tournament held in the Outer Banks, North Carolina. The tournament is more than just a fishing competition—it’s a celebration of community, strength, and remembrance. Held in honor of Alice Kelly, the event raises awareness and support for breast cancer, bringing women together on and off the water for a meaningful cause.
The design centers around a vibrant pink shirt, chosen intentionally to represent breast cancer awareness and solidarity. The artwork features a bold, stylized blue marlin—a prized catch in the waters off the OBX—capturing the energy, determination, and skill that define both the sport and the women who participate.
I aimed to strike a balance between eye-catching graphics and symbolic meaning, giving the team a design that felt empowering, fun, and true to the tournament’s mission. The final result is a tee that stands out on the docks and sets the Reel Trouble crew apart!
Cedarville University coursework
Completed: October 2019
Showcased Skill: UX/UI/Web Design
In my course learning about user experience and interfaces, I was tasked with redesigning a few pages of a website that are currently not in tune with the user’s needs or expectations. Since I have utilized their services before and struggled with their current interface, I chose the website for ScreenPlay Printing in Xenia, OH. I conducted primary and secondary research to discover which elements are problematic and what features can be added to make a more satisfying viewer experience.
With the redesign, I chose a limited color palette that is also visually exciting, and imagery that is relevant to the print shop. Each category of printing is clearly displayed and the contact information is in one central location. I also incorporated an instant chat box which can be used to ask quick questions about ScreenPlay’s services and projects that are currently underway.
The redesign is not currently in use by ScreenPlay, but I created a fully functional prototype of the new website interface.
